We’ve already arrived in August, and this has been one busy whirlwind of a summer. Between major elections, summer vacations and Pokemon catching, we’ve all had our hands full. Personally, I can’t focus on anything for longer than an hour until I finally get my hands on a Jigglypuff. (Millennials, amirite guys?)
Point being, it’s entirely possible you missed out on some quality, free marketing education. You might remember I wrote a little about theIntegrated Marketing Virtual Conference, an event near and dear to my heart, in a post a few weeks ago. The virtual conference in all its expert marketing glory was live on June 23, and now you can access it on demand whenever your schedule clears up until September 27.
In the meantime, I took to the Tweets and compiled some of the best little nuggets of integrated marketing goodness that show attendees took from the numerous sessions and resources offered throughout the day. Ready for some lightning round takeaways and tips? Here goes!
- Be more responsive than customers expect to create a great customer experience. -Jay Baer #imv2016 #IMV16 — Melyssa, ABC (@melyssa57) June 23, 2016
- Hug Your Haters! 1/3 of customer complaints are never answered. #IMV16 @TargetMktg — Kendra Morton (@KendraAtAllCom) June 23, 2016
- A great #customerexperience = exceeding customer expectations. #IMV16 @jaybaer — Polaris Direct (@PolarisDirect) June 23, 2016
- Kicking off #imv16 by learning about organization haters. Need to answer every complaint in every channel, every time to + customer advocacy — KathyDanielsPearman (@kathyldaniels) June 23, 2016
- Most customer complaints on social media go unanswered. “Blow their minds and win their hearts” #HugYourHaters @jayBaer #IMV16 #IMV16 — Dani (@danidoll11) June 23, 2016
- 80% of Americans trust online reviews as much as personal recommendations, via @jaybaer #IMV16 — Daniel Burstein (@DanielBurstein) June 23, 2016
- Avg time it takes for a company to reply to complaints on #socialmedia is 5 hrs, but users expect 1 @jaybaer #IMV16 — Sales&Marketing Adv (@SalesMktgAdv) June 23, 2016