Testing Corner: Headline Brain Teaser

This week we’re going to do something unusual in Testing Corner. We’re going to tell you the results of a headline test, and then work backwards to find out which elements increased response.

But we’re not going to tell you which headline was the winner … not yet, anyway.

Test: Take a look at the following two headlines for an alternative health newsletter. One of these covers generated an unbelievable 61% more than the other.

Here’s Headline A:

If you are sick and do not use phytonutrient medicine—your life will be cut short by 10 years!

Here’s Headline B:

You can be personally helped—even cured—from the ravages of heart and blood vessel disease!

Which was the 61% winner?

If you guessed Version A, you’re right!

Source: http://www.cdmginc.com/

Kirkwood Direct is largest service provider that offers comprehensive and effective end-to-end direct marketing communications solutions to their clients. It offers various services like Data Management/ Data Acquisition, Commercial Printing, Mailing Services, E-marketing and many more. Call (978) 642-0300 or visit site.


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