Surprised or Not? Millennial Shopping Trends

Millennials are the most plugged-in generation yet.

63% of them do their shopping on-line with a smartphone.

But are they ditching the stores to surf the net?

Not exactly.

53% or Millennials still purchase good in stores.

84% of Millennials are using their phones in the stores to help them with their shopping!

Millennials on their phones! (Credit:

The majority (53%) are using their phones to find coupons or research a discount.

A surprising 65% use their phones while waiting in line to buy something, too!

What about purchasing items with their phones?

A paltry 14% of purchasers use their phones to finish a sale.

34% of Millennials use their phones to look up product reviews.

42% use printed coupons … which they have downloaded.

22% follow social media and learn from their friends what to purchase.

Conclusion: Millennials are using their phones more, but not in place of going to store, but to complement and assist their purchases.

Marketers should gear toward facilitating in-store purchases with on-line offers, perks, and sales.


Kirkwood Direct is largest service provider that offers comprehensive and effective end-to-end direct marketing communications solutions to their clients. It offers various services like Data Management/ Data Acquisition, Commercial Printing, Mailing Services, E-marketing and many more. Call (978) 642-0300 or visit site.


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