Feeling frustrated with HR because they’re providing inadequate candidates to fill the open positions within your marketing team? Stop spinning your wheels and start collaborating with one another to find your ideal hire. Working together, you’ll be able to clearly understand, define and communicate the skills and experience necessary to perform the job.
Sparking the interest of the best and brightest job candidates to help your company succeed requires the right techniques. Remember, first impressions are crucial, and the first time potential employees “meet” you and your company is through your job ads.
Here are three ways you can win over the perfect job recruits for your business:
1. Accurately Brand Your Company
Effectively branding your company is probably one of the most important aspects of any size business. Be passionate about your company and convey that in your ad. Remember, you can’t be all things to all people, but make it really clear what makes your business great. It’s not by mistake that some of the most renowned, successful companies like Google, Apple and Facebook are masters at hitting all the right notes in their job ads to generate a lot of positive response — and they hire and retain some of the most brilliant talent in any industry.
“Everyone at Google is sharp and inspired to build great things.”
—Review on Glassdoor.com from a current Google Interactive Designer
In this vibrant and colorful ad for a Communications and Change Project Manager, Google uses a very welcoming and friendly tone. The company culture is clearly described, along with the concise job description and responsibilities, and opportunities and contributions this position will make to benefit Google.
On the flipside, there are some companies and firms that go beyond a playful ad and try to be funny. Remember, not all jokes are funny to everyone. Take this ad that was placed by an architectural firm. Do you find it compelling enough to want to work here? My guess is no. Their “clever” branding techniques seem inappropriate and demeaning to me, but maybe there are recent architect grads out there dying to be a Minion.
2. Use the Right Advertising Channels to Get the Right Candidates
Mixing things up is essential when you’re considering which channels to use to attract the job candidates you want. There’s no single “right” channel to use anymore. More and more businesses are turning to the Internet and social networks to recruit the right employees.
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