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LinkedIn Showcase Pages are niche pages associated with a company page that highlight particular services or products with a unique voice. Showcase Pages are not temporary landing pages for specific events, but rather long-standing pages that aim at building relationships with a specific audience. With 63% of marketers rating LinkedIn as the most effective B2B … Continue reading How LinkedIn Showcase Pages Can Increase Advocacy
With the prominence of social media, many companies have more than just one account on the major networks. After all, with 85% of B2B buyers expecting companies to engage them via social, that level of involvement in the dynamic marketing vein is important. But without a focused approach, you’ll easily lose ground. Multiple accounts can … Continue reading Why a Clear Brand Story is Crucial for Multiple Social Accounts & Optimal Employee Advocacy
Social advocacy is becoming more integrated into marketing strategies. Companies are realizing the value of social advocacy programs, such as increased conversion rates and higher engagement levels. Content shared by employees receives eight times more engagement than content shared by brand channels. To have a successful advocacy program, you need your CEO and stakeholders to … Continue reading Some Common Social Advocacy Hurdles and How to Overcome Them
The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers) and webinars (64%). As a B2B marketer, simply getting people to attend your live or virtual event is not enough. You’re asked to provide ROI for the events in order to validate the budget spent on events. In order to … Continue reading How Can Social Media Help Increase Event Conversions?